Devinci | The Movement
I had the chance to shoot with Yoann, Steve Jack and Geo for the launch of Devinci’s new initiative “The Movement”. The team and I spent a few days together working on this. Video and full PR below.
“Devinci is thrilled to announce the launch of ‘The Movement’, a collective team initiative designed to unify riders from all walks of life, fostering a community fueled by passion. This movement is not just about the thrill of the ride; it's about creating a collective impact, connecting riders across disciplines, and making a meaningful difference in the biking community.
‘The Movement’ is spearheaded by some of the most inspiring figures in the Canadian cycling community, including French extravaganza Yoann Barelli, heavy-hitter Steve Vanderhoek, Whistler freerider Georgia Astle, and Canadian freeracer Jack Pelland AKA Thicc Jibs. All hailing from the renowned mountain bike mecca that stretches from North Vancouver to Whistler, BC, they are making waves across the entire MTB sphere. Alongside them, are all other Devinci athletes & ambassadors forming the collective. From mountain bikers to urban commuters, "The Movement" welcomes everyone to join in and make their own mark.”
- Devinci Cycles - Pinkbike
Full press release via Pinkbike here.