Yoann started his riding career as a professional enduro and downhill racer, but has gradually transitioned from racing to self-expression, creativity, and media creation. The outgoing rider seems to have found ways to combine all his passions, with social media as a major outlet alongside his passions for riding itself, coaching, and environmentalism. He started Into the Gnar to run short-term and long-term coaching programs to help riders reach their goals. He also started the Tour de Gnar, a somewhat grassroots yet renowned freeride event during which riders are invited to spend a summer day tackling all the gnarliest features in the Sea to Sky zone, one of the burliest riding destinations in the world.

Devinci's commitment to reducing its environmental footprint by making bikes in Quebec resonates deeply with me. Preserving our natural playgrounds is a shared passion. And as a francophone company, Devinci's connection to my French roots adds a special dimension to this journey. I'm super pumped to be part of the family and honored to ride the Chainsaw, a bike with a strong meaning and heritage to many riders and me. Joining Devinci is more than sponsorship, it's a meaningful connection

—Yoann Barelli